The anchoring effect gandhi question3/7/2023 The anchoring effect is the phenomenon by which prior exposure to a value affects future estimates by “anchoring” individuals’ estimates to the originally presented value. However, replications of the current study should guide future work that continues to probe the validity of such mechanisms – namely, the attitude change model. Due to the lack of significance of depth of processing and delay, the present research cannot contribute to understanding the intricacies of why anchoring occurs. The current study was successful in replicating the anchoring effect with material that was relevant to participants’ lives. Results across conditions of delay and depth of processing did not achieve significance. A significant anchoring effect was detected. This research was carried out through a remote survey, which generated a sample size of 176 participants. To test the hypotheses, participants were taken through a modified version of the traditional anchoring procedure, in which they were presented with anchor values based on glacial melting rates and made subsequent numerical estimates. This study considers how the magnitude of the anchoring effect may be impacted by variations in time delay and processing depth. It is necessary to add to this growing body of ecologically valid anchoring research. While a large body of research exists demonstrating the existence of the anchoring effect in the lab, only a small minority of procedures are operationalized in a way that reflects the everyday lives of participants. Whitman College, 345 Boyer Avenue, Walla Walla, WA 99362, USA
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